How Pinterest Can Boost Your Business?
For most people, Pinterest is all about fun and entertainment. But for some, the site is providing an opportunity to boost their business, especially if targeting the online market. Believe it or not, but Pinterest can help you boost your business in many ways. Listed below are the main advantages of opening a Pinterest account if you’re running a business:
- Increase traffic to your website.
Pinterest users don’t only browse, collect and share images that are found on the website itself. Many pins are taken from outside sources as well. And in the latter case, pins include backlinks to their sources. Why is this important? Because many people don’t just pin images they like but also visit the original source of the images. Pinterest can thus help you increase traffic to your website dramatically. And if the pin is a product with many positive comments, you can expect increase in sales rates as well.
- Raise brand awareness.
Brand awareness plays an important role in the buying process. When a consumer is deciding between multiple brands, they are more likely to choose the product made by a brand they are familiar with, especially if the products have approximately the same price. If you want to increase your sales, you therefore need to create brand awareness among your target audience and keep it high. And Pinterest can help you achieve just that, of course, if you have attractive and interesting pins.
- Boost customer loyalty.
Want to prevent your competition from ‘stealing’ your customers/clients? If so, you need to boost customer loyalty. This is an ongoing process which is achieved by multiple strategies. And Pinterest has been shown to be a very effective strategy.
- Attract new customers/clients.
Like many other social networking sites, Pinterest is an excellent marketing tool. Besides enabling you to increase brand awareness and boost customer loyalty, it also enables you to attract new customers/clients because every repin is a potential buyer.
- Test new/improve existing products.
In addition to sharing images, Pinterest users also like to comment the pins they both like or dislike either as images or real things. Also, the website allows businesses to access to user data such as the number of repins, likes, etc. This makes Pinterest a great way to determine how a particular product has been received by your target audience and what your customers/clients like or/and dislike about a particular product.